Ducks @ Oregon - University of Oregon

SUPER BOWL SUNDAY!!!

Keri S.

February 7, 2010 - 11:30 PM

Today was my favorite American holiday-Super Bowl Sunday. As an avid football fan and a marketing student obsessed with advertising, it is two of my favorite things combined into one. Although I normally watch the game with friends, this year I decided I should stay home and study for my Sports Business midterm tomorrow.

The game started, and I had all of my Sports Business material in front of me. I had the best intentions to study during the game, but never found the time. During the game, I said "I will study during the commercials", but during the commercials, I said "I will study during the game". It was a vicious cycle, and long story short no studying ever took place. Looks like it is going to be another long night studying...

Although I am sure most of you saw the game, I wanted to share with you my three favorite commercials from the game (in no particular order)

(1) Coke "the Simpsons": With Pepsi's decision not to advertise during the big game, Coke stepped in with a great ad. Pepsi has decided this year to donate the $20 million they normally spend on advertising for this game and donate it to communities across the nation. What a great idea in my opinion! With this said, the Coke commercial embodies the community feel as well, with a subtle "money can't buy you happiness but Coke can" message. I also like this ad because it was done by Wieden and Kennedy, an advertising firm located in Portland!

(2) Google "Paris Love": This ad is the perfect example of story telling. For those of you that haven't seen it, it tells the story of a man who studies in Paris, falls in love, gets married and has a baby, all within 60 seconds. It also does a great job of showing all the features of Google-auto fill, auto correct, Google maps, Google dictionary, and flight information. As a first time player in the Super Bowl advertising game, Google did a great job!

(3) Volkswagen "Punching Game": As a proud Jetta owner, I always love to see what Volkswagen will do next. This time, they exceeded my expectations. By taking a popular game, "Slug Bug", and expanding it to their entire line of cars, they have created "Punch-Dub"-a game for everyone to be played at any occasion. This ad featured men, women, children, police men, bus riders, EMT, women in labor, college kids, surfers, and even Tracy Morgan and Stevie Wonder. It also conveniently showed all 13 car models currently offered by Volkswagen. Brilliant commercial!

So there you have it, the three best ads of the Super Bowl according to Keri. I am glad I could share my passion for advertising with you all, and hope I can continue to take what I learn in the classroom to contribute to the content of my blog. As I now have to go study for my midterms, I leave you by saying: good night and GO SAINTS!!!