University of Oregon

Saturdays Are All About Football

Jennifer A

October 30, 2011 - 12:00 PM

Fall is a beautiful time of year in Eugene. This Fall has been particularly beautiful because of the lack of mass amounts of rain we have dealt with this October. Saturday is a great day for students to sleep in, not look at schoolwork and most importantly, watch football.


There are students here at the University of Oregon that do not like football. But for the mass amount of us that do, the day is spent dressing in green and yellow and making the journey to Autzen. (When we have home games that is.) The electricity is in the air as there is a giant sea of duck fans crowd politely over streets and bridges to get to our holy Mecca, the football stadium. As we all walk in most of us lose service disabling us from sharing this experience with anyone outside of the game with a text or a picture. It is like only us chosen few are allowed to witness the magic of Duck football.


When we don't have a home game the ritual is still there. We all still dress in our duck gear and crowd around with other fans. Some Duck instinct to surround ourselves with our fellow believers as we watch the TV screen. Not only do we have to watch the Duck's game, but we have to spy on our competitors as well. We need to estimate what our standings will be, root against our enemies and sometimes even combined forces with a foe to beat an even bigger foe. This week, it was Stanford v USC.


No where in my blood lies Trojan loyalty. I hate the University of Spoiled Children and think they are deserving of the punishments they received. That being said, I was cheering emphatically for them yesterday as they went into triple overtime against Stanford. Stanford has the longest winning streak in college football right now with 15 wins. Their lost loss was when they played us last year. Even though USC put up a valiant effort they fell in comparison to that pathetic tree. (Or is it the color Cardinal Red? Who knows.) But rest assured Trojans, your effort will not end in vain. The Ducks will rise against the tyrant of Andrew Luck and crush his team's soul, in a sportsmanship manor of course. Don't worry Stanford, your luck will run out soon enough.

Stress of a Senior

Jennifer A

October 26, 2011 - 12:00 PM

Being a college student is suppose to be one of the most stress-free times of our lives. Everything is easier than it will be in just a short while. If that is true, I am terrified. Being a senior is tough!


As a senior, we are generally left with upper division classes to finish our major. Most of us are involved heavily in some extracurricular activity by this point in our college career. Many of us have jobs and are on strict academic schedules to graduate on time. We don't have the luxury of retaking a class or doing that club ‘next year.' There is no more time left here. On top of all that we have another added classy to every term, job hunting, which in itself, is a job.


Unless you have the fortune of having a job at the family business after you graduate, your looking for a job while your still in school so you don't have to move back home. Even if you're trying to think about it, our career is constantly being thrown back into our faces. There are guest lecturers coming to classes speaking about how to find a job, in one of these I was told we needed to shot for 20 face-to-face interviews. Within that we are more likely to get a job offer. Some applications for jobs our time consuming involving resume tailoring, cover letter writing, work samples, multiple interviews and of course research on the company. I am only in week five of Fall term and I have already had three interviews and am being flown out to Denver to have my second interview with a company. AS exciting as it is looking for a job in the area we have been studying for four years, it's stressful.


Maybe senior year would be a lot less scary if I had a job lined up. Hopefully by the end of this term I will have a job and get to mellow out a little before I graduate. We will see I presume.


Balance the Buzz Competition

Jennifer A

October 23, 2011 - 8:15 PM

I have been asked by a professor of mine to participate in a campaign against binge drinking. We have been assembled as a senior advertising team executing a national campaign at the university level. To say that I am excited to be working on this would be an understatement.


For any of you who have been on the University of Oregon's campus in the past year may have seen beginning parts of this campaign. To promote abstaining from alcohol to college kids would be a futile effort. No matter how many statistics a 19-year-old boy is bombarded with it will unlikely change his drinking habits. So instead UO came up with a better idea. It is a drink responsibly campaign. Basically, we all reach a point at a party when everything is going great but we know if we keep drinking at that rate the night could go really south. Out of that came "Stay in the game, balance the buzz."


There are many parts to making an advertising campaign work. It takes a wide array of people with as many talents and skill sets to make it happen. You need writers, creative directors, media planners, account executives and many more. (This is probably beginning to sound a little like Mad Men.) I have been asked to be a media planner for the team. (The ‘TV' guy with the glasses in Mad Men.) My counterpart and me are in charge of strategically buying media spots and placing advertisements in the best locations for the most reach to our target audience.


I am apart of an extremely competent and talented team who is putting this large project on. It is challenging but a worthy cause. Stay tuned for more details.

Working Student

Jennifer A

October 19, 2011 - 12:56 PM

As I was sitting in my Media Gender and Inequality Class, my teacher was talking about student life. We were discussing the system of socioeconomic class and how that has affected student life.


My professor commented on the grading system and how it has been constant since the 1950's. It is based off of the idea that all students do is attend class and study. The reality of college life is the majority of students are now involved with extracurricular activities such as internships and jobs. Our days are not filled with just classes anymore.


My fall term I have something planned every might of the week. Mondays I have sorority meetings, Tuesdays I work with a student-run PR agency on campus and Wednesdays through Fridays I have work with the Annual Giving Program as well as Sunday afternoons. During the summer I also had an internship where I worked from 8-6 expanding my professional skills. I would not have a chance finding a job without an internship. During the school year we in the J school have to be constantly writing, creating, and curetting ideas to stay current and applicable to the work environment. Even though this is difficult, the UO provides many opportunities to get involved.


Within each major there are professional clubs to be apart of. In Public Relations it's Allen Hall Public Relations and within Advertising there is Allen Hall Advertising. Not to mention there are numerous competitions a group of students or just one can enter into. These opportunities are not only available to us, but a necessity to working in the marketing world.


A student's life has changed drastically over the years. WE do not just go to class and go home to study anymore. Most of us need a part-time job and outside activities as students. Not that we are complaining though ?

Media Planning Work Shop

Jennifer A

October 16, 2011 - 5:33 PM

I felt like the biggest nerd last Friday. Not because I read a graphic novel or watched the Star Wars series all in one day, but I went to an academic workshop that had no bearing on my grade. I actively sought new material for my own education.


All geeky-ness aside, I had a fantastic time. An extremely talented professor and media planner at the University of Oregon- Dave Koranda- dedicated his Friday afternoon into helping myself, and about 15 other UO students learning the art of media planning. At the start Dave warned us by saying "I am condensing a whole term in these three hours, get ready." It was the most interactive eye-opening class I have ever been to. Above anything else, I got curious.


Media planning sounded interested to me. I think the media is a necessary evil that I could handle and I am a great planner. I figured putting two and two together could be an ideal fit for me. What I didn't realize how ideal of a match it is. I did not use my full seat the entire three hours. I was leaning forward, actively participating writing notes down vigorously and absorbing as much as I possibly could. The best part about the workshop-I wasn't the only one feeling this way. This small group of either had a light bulb go turn on during the time or did prior. We all had a strong passion for media planning and want to actively pursue it.


After the workshop was over we didn't pack up quickly and get out. Most of us just slowly sauntered around speaking to one another about media planning. We wanted to know the next course of action-when could we do this again? I, and others, had a fantastic idea of starting a UO media planners club. The logistics of it have not been figured out but it is something we were all very interested in pursuing. If any of you are interested look for the #uomediaplanners hashtag and watch what happens!

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