May 8, 2011 - 12:00 PM
As I learn more about Regence and other companies at my internship, I realize how important writing actually is. Every large corporation has a communications department in charge of writing press releases, employee newsletters and even tweets. At first I thought "Is this necessary? A whole job dedicated to writing for a CEO?" As it turns out, it is. Writing has always, and will always, be the foundation for all successful communication. I am no Shakespeare, but I can write better than the average student. It has always been a fairly easy subject area for me (unlike math). I have never understood how difficult for some it is until now.
In my internship, I edit stories for the internal communications newsletter. It is shocking to me how some of the smartest supervisors in the company cannot form coherent thoughts on paper. Even though they may speak eloquently, it does not necessarily translate. This discovery has shown me even more the importance of the written word. Newspapers are quickly dwindling, but the stories are still being typed out online. Twitter is about sharing in 144 characters or less. The style may have changed, but the need is still there.
People are expecting information at a quicker rate than ever before. Society is also bombarded with over 5,000 advertisements a day, all trying to get us to pay attention to their product or message. How does anyone break through all the clutter? By having well organized, grammatically correct thoughts. Microsoft Word provides some help, but not enough to reach others efficiently.
The scariest part is how the younger generation, pre-teens, are growing up with short-hand writing styles. When I edited my younger brothers English paper LOL was written on multiple accounts. Webster's Dictionary has added <3. (That means a heart if you did not know.) Even though words are getting diluted, they still remain essential.
Working remotely is becoming more appealing to employees and employers alike. It saves money on both ends and creates more family time. While this revolution is happening, more importance is being placed on what is written. All a co-worker may know of their counterpart is daily emails and phone calls. Having a boss only see an employee's written work places more meaning on how they put in print what they say.
I feel the writing has been viewed as less important in society recently however, I sense a comeback. Who doesn't love a good book or an easy to understand tweet? Although very different, writing is essential to both. Now, if I could get my brother to stop writing BTW in his papers my writing career will be a successful one.