New Life at Home

David R.

June 22, 2010 - 9:56 AM

I have been at my internship with Kroenke Sports Enterprises for only a week and a half and I already love it. Everyone that I work with is more than friendly and the work that is done within the company is exactly the type of thing I would like to get in to after I graduate.

Kroenke Sports Enterprises, also known as KSE owns the Colorado Avalanche (hockey), the Denver Nuggets (basketball) and the Colorado Mammoth (lacrosse). The company handles all of the corporate sponsorships for all of these three teams during their respective seasons. Each client of KSE can sponsor as many of the three teams as is desirable according to the established budget. For example, Excel Energy, a local Denver company has a very large sponsorship budget so it is a sponsor of all three teams and receives significant amounts of promotion at each game. On the other hand Westwood College, a small two-year university in the Denver area, has a smaller budget for sponsorship so it decided to sponsor only the Colorado Mammoth.

Currently the four other interns and I are working on season recaps. A recap is made for every client of KSE and basically displays how each client received everything that it was promised (promotion and signage etc.) in the contract. Each recap also includes a summary of the success of each team that the client sponsors, just to fill the client in on how successful the season was. The recaps are full of pictures from the year and even include demographic information for each team (this information is helpful because it allows each client to gain a better understanding of what types of people are attending what sporting events). The pictures that are included are usually used to highlight the different ways that a client received promotion at each sporting event. For example, King Soopers, a local mountain-region grocer, has a promotion at Denver Nuggets games called the King Soopers Honorary Ball Kid. In the King Soopers recap, we included a picture of a small kid who was chosen, alongside one of the Nuggets, just to ensure King Soopers that the elements of the contract it signed were being implemented as promised.

We have a company VIP party coming up on Saturday so a large portion of the remainder of the week will be designated to setting up for this event. I hope it turns out well and it should be a blast.

While being home in Denver I have also been lucky enough to get some hours with the Colorado Rockies. Last night the Boston Red Sox came to town so I assisted with the notorious un-pack that takes place when any new team arrives. To cut back on overtime hours my boss told me that it would be helpful if I worked a game or two for this series so at a bare minimum I will be working the first game of the series tonight. This is the best job I have ever had and I'll ket you know what it feels like to stand in the same room as Big Papi (David Ortiz).